Flagship billboards carry original message, ‘If you’re not religious, for God’s sake say so’

As census forms begin arriving on people’s doorsteps, we have secured two flagship billboards in central London to raise awareness of the campaign.  Bearing the slogan ‘If you’re not religious, for God’s sake say so’, which encountered censorship elsewhere, the billboard outlines a number of ways in which census data on religion has been used; and urges passers-by, if they are not religious, to say so on the census.

The billboards were booked through an alternative media agency, who evidently did not see the message as having the potential for ‘widespread’ and ‘serious’ offence.  Andrew Copson, Chief Executive of the BHA, says of the billboard:

‘We are thrilled to be able to reveal this billboard, which outlines the main messages of the campaign.  We hope that it will help passers-by realise that the way they answer the census question on religion is vitally important and will have tangible effects on their future lives. We are asking people to be honest and if they are not religious, to say so. Ticking ‘No religion’ means that their voices will be heard and we will have a more truthful picture of what people really believe today, which cannot be misused by government and policy-makers.’

The billboard reads: The Census asks you a leading question: What is your religion?  The results from the last Census were used to justify: increasing the number of ‘faith’ schools, keeping unelected Bishops in the Lords, and spending tax-payers’ money on religious organisations.  If you’re not religious, for God’s sake says so.  In the 2011 Census tick ‘No Religion’.

See high resolution pics of the billboard on the BHA website.

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9 Responses to Flagship billboards carry original message, ‘If you’re not religious, for God’s sake say so’

  1. Racheal says:

    The point isn’t about being religious but knowing the love of God to humanity.Every human being should and must know that God loves them.Religion divides but love of God and our fellow human beings unites us all.

  2. I thoroughly enjoyed what you had to write. Keep it up. Thanks for the post.

  3. Eric says:

    In the paragraph:”The billboard reads: The Census asks you a leading question: What is your religion? The results from the last Census were used to justify: increasing the number of ‘faith’ schools, keeping unelected Bishops in the Lords, and spending tax-payers’ money on religious organisations. If you’re not religious, for God’s sake says so. In the 2011 Census tick ‘No Religion’.” You mean “If you’re not religious, for God’s sake say so. “

  4. Huw Wiliams says:

    James, have you never heard of irony, or have you had as sense of humour bypass?

  5. James Hunter says:

    Just makes no sense whatsoever. If you’re not religious then surely you wouldn’t do anything for the sake of God. You are being deliberately confrontational at the expense of rationality and as a consequence your argument is diminished. Half baked.

    I’ll still tick no religion box though . Good Luck

    • James for me your observation misses the sublety and impact of the message. By using the phrase ‘For God’s sake’ it is referencing the frequent useage of religious based language in our language, often by those who have no such beliefs. Very clever in my view – well done whoever came up with it!